Product designer — Valencia, Spain / remote
Digital experiences that feel easy to use.
I’m Romina. I help people turn an idea into a website, app, or interactive experience their customers can use with confidence. If you’re still figuring out what to build, we can start there.
I design for how people actually feel using something.
My favorite part of the job is the moment a messy, ambiguous problem turns into something a user doesn't have to think about — a flow that just clicks, a dashboard that finally makes sense, a world that feels alive to move through.
A systems-analysis degree taught me to see the logic underneath a product before I ever touch Figma — which is an asset, not the main event. For the last five years I've worked 100% remote and async, moving between Argentina, Brazil, Dubai, and now Valencia, without losing craft or momentum.
From messy problem to interface people love.
Most of what I've designed didn't start as a clean brief — it started as a confusing workflow, a stakeholder's complaint, or a legacy tool nobody wanted to touch. This is the sequence I default to when a problem hasn't been shaped yet.
Research before pixels
I sit with users, stakeholders, and the workflow itself — through moderated testing and interviews — before I open Figma. When research isn't valued yet, I've had to pitch it: at Telecom Argentina, this meant proving ROI to an IT-driven team that initially saw testing as a waste of time.
Build the skeleton first
Paper sketches and low-fidelity wireframes let a team align on structure fast, before anyone commits to pixels. Then I build the real system: Figma variables and tokens, component libraries, and flows that hold up across desktop, tablet, and mobile.
Design for handoff
A design system only works if engineering can pick it up without asking questions. I document every decision and use AI-assisted tools — Cursor, v0, Google Stitch — to move faster without lowering the craft bar. My CS background makes this handoff genuinely frictionless.
Currently open to new opportunities
Four products, four different constraints.
Each started with a different bottleneck: a service to define, an organizational barrier, a platform constraint, or an accessibility gap. In every case, the goal was the same: make the product feel obvious to use.
Turning local expertise into a service travelers can book
I helped Francesco define the offer and built two paths into it: booking a guided experience and planning a trip with a local.
Discovery to live service
Turning API chaos into a single source of truth
Developers were hunting for APIs across scattered third-party sites. I designed a centralized, AAA-accessible portal — and had to convince an IT-driven org that UX research was worth the time first.
~62% reduction in API search time
A meeting tool that had to work inside PowerApps' limits
Built inside Microsoft PowerApps' native constraints, this tool had to hold the same task-tracking logic across desktop, iPad, and phone — including an accordion pattern that saved mobile users from nested menus.
Removed manual meeting-logging entirely
Rebuilding a parking app that failed accessibility basics
An early draft had broken WCAG compliance and real user friction. I rebuilt the UI kit on Material Design foundations and rewrote the color system so it worked for users with color vision deficiencies too.
Brought the interface up to WCAG standardsEight years, eleven teams, one throughline.
Agencies, startups, and enterprise teams across Argentina, Brazil, Dubai, and now Spain — almost all of it remote and asynchronous, most of it data-heavy B2B and SaaS work.
Leading UX/UI and technical art direction for interactive virtual worlds; designing and optimizing real-time 3D environments in Blender and Unity.
Owned UX/UI for an internal API repository portal as the sole designer, partnering directly with developers on implementation.
Redesigned the product interface and developed scalable UI Kit components to improve consistency across the product.
Redesigned UX/UI for a complex web application integrated into an internal environment, improving usability and user retention.
Designed intuitive interfaces for complex dashboards and enterprise applications; led the Design Thinking team and cross-functional workshops.
Iterated desktop and mobile UI based on UX testing feedback, optimizing user flows and interaction patterns.
Designed a complex SaaS portal with a focus on usability, and developed advanced data visualizations for complex data.
Supported brand, mailing, and graphic design work across marketing campaigns.
Designed dashboards and data visualization systems for operational tracking, automating reporting workflows with SQL.
Tell me what you have in mind.
Whether you’re starting a shop, sharing your work, or building a product with a team, tell me what you’d like to make and where you’re getting stuck. We can figure out the next step together.