Parking Improvement

• Challenge: Common frustration of finding urban parking due to unpredictable availability and complex information.

• Objective: Redesign a parking app to simplify the experience, providing actionable insights for efficient parking.

• My Role: Generalist UX/UI Designer (end-to-end product development lifecycle).

• Key Goals: 25% reduction in search time, 20% improved reservation success, 30% increased user satisfaction.

User Research & Discovery:

• Conducted 8 user interviews, contextual inquiries, and stakeholder interviews.

• Key Insights: Need for real-time information, simplicity, clear pricing, reliability, mobile accessibility, and visual communication.

• User Scenario: Mariana, a busy commuter, needs a tool to quickly locate, understand, and reserve parking, near the venue where her favorite band is going to perform.

Design & Iteration:

• Structured application around core driver tasks (search, filter, reserve, navigate).

• Iterative process: low-fidelity wireframes to interactive Figma prototypes.

• Usability Testing (2 rounds, 10 users): Led to enhanced map experience, streamlined reservations, intuitive filters, and robust navigation.

• UI Principles: Clarity, simplicity, accessibility, consistency.

Final Solution:

• Primary dashboard provides immediate parking overview.

• Intuitive filters and map view with clear availability.

• Streamlined reservation process.

• Emphasis on readability and intuitive icons to reduce stress.

Impact & Results (Pilot Program):

• 28% reduction in parking search time.

• 22% improvement in reservation success.

• 90% user satisfaction.

• 15% reduction in local traffic congestion.

This project demonstrates the positive impact of user-centered design on urban mobility and daily convenience.