MissPop / Shopify / Fashion
A refined storefront.
With a character of its own.
Sabina asked me to create MissPop’s Shopify store: elegant, minimal and refined, with movement and personality.
As an independent consultant, I connected web design, brand consistency and an easy-to-understand shopping experience.
My work focuses on the web experience and brand consulting.
01 / Visual direction
Let the clothes carry the expression.
I defined a design direction with room for imagery, a clear typographic hierarchy and selective movement.
The clothes have an expressive identity: the interface needs to support it without competing for attention.
I also advised on styling decisions so every section would feel part of the same brand.
02 / Information architecture
A past collection is not always a sold-out piece.
I separated older collections into an archive and created a section for past-season pieces still in stock.
Exploring the brand’s history and finding something available to buy now became distinct, clear paths.
Current collection
Discover the current seasonal offer.
Past-season pieces
Find pieces that are still available.
Collection archive
Explore the brand’s visual history.
03 / Images & content
Looking after the details makes shopping easier.
I optimized images for the web, balancing file size and quality to preserve fabric, print and garment details.
I reviewed content and navigation across every section, including the less-visited ones, to make information clear and useful.
04 / Discoverability
Design that helps people find the brand.
I worked on SEO and GEO optimization alongside content structure and clarity.
The focus was improving how the store is presented and understood in search and AI-assisted discovery.
05 / My contribution
Web design, brand direction and a structure to grow with.
My contribution brings together storefront design, image optimization, style guidance, collection organization and content review.
Garment design and collection photography are outside my authorship.